HomeХобби и стильRelated VideosMore From: Refinery29

What Harajuku Girls Really Look Like | Style Out There | Refinery29

119887 ratings | 8288174 views
From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits. One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free. In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora. Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For all Style Out There episodes, go to: http://bit.ly/Style-Out-There For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: http://facebook.com/refinery29 Follow Refinery29 on Twitter: http://twitter.com/refinery29 Heart Refinery29 on Instagram: http://instagram.com/refinery29
Html code for embedding videos on your blog
Text Comments (7112)
megan bancroft (1 day ago)
I absolutely love Decora!!!!
Brigitta Danastri (1 day ago)
Omg full color
Cleveland Phillips (3 days ago)
Can you count how many accessories they have in their hair bet you can't
Princess GgMalie (3 days ago)
I'm a minimalist, I'm also goth and at heart I'm this. Is it possible? 😂
Layla Gavaghan (4 days ago)
Honestly that is how I want to dress every day but I don’t have the money xD
moonikue (4 days ago)
*goes to Claire’s and grabs all the accessories there* hi yes I’ll be needing all of these
They are not human , they are fake plastic creatures 😂😂😂😂
Gianni Ravinaa (7 days ago)
So like there pretty much e-girls but on crack .... I’m obsessed omgg💞
Nobody’s Bedsheets (10 days ago)
There was a sex to shop in the background
Dark Productions (11 days ago)
That store they went to reminds me of Clairs accessories, which they sell the same stuff
nctitaes (13 days ago)
I'm really inspired by this style omg
Alexis Collins (15 days ago)
This is how I used to dress (fairy kei) But now I'm a sweet lolita because I'm more mature now and I like the princess look. I'm 14 and my parents worry about me standing out too. I wear it to express myself ❤
Im to fat to wear it but they be looking cute
christine robinson (18 days ago)
I love that💝💝💝💝💝💝😍
Female Gentleman (18 days ago)
She literally sounds like pinkie pie
BMB (18 days ago)
Khushi Kakkar. (19 days ago)
I'm loving Cat's outfit!
Bsa Chhangte (20 days ago)
Awww in only 9 but since7 im intrest in anime lolita kawai and im seeing people dress like this so cute👍
Azhaar Sayid (23 days ago)
Looks weird but whatever
Tala Winona (25 days ago)
Omg I love Japan 🤤
Joe Mama (26 days ago)
You people are so fucking weird.
spinny boi gacha! (27 days ago)
I have been to the photo booth place in Tokyo, it’s so kawaii! :D
seouljae (29 days ago)
i really wanna try this style bc i’m obsessed with it. but one:i don’t have money, two: i don’t wanna be made fun of, and three: idk how to dress
MrAggaboo (30 days ago)
It is like the kawaii answer to kandi ravers.
jo shin (1 month ago)
So fun!!!
Yonathan Asefaw (1 month ago)
I kind of wanna get into harajuku fashion aswell, but not like a decora girl.
watashii antaa (1 month ago)
when i wear this i look baby toy store. ooooh
Cold Storage (1 month ago)
Alexandria Cooper (1 month ago)
TimmyME (1 month ago)
NO BODY looks like that in Tokyo today. Only a few tourists dress this way when they go to Harajuku.
Wannabe Fairy (16 days ago)
TimmyME The J-fashion scene has drifted away from Harajuku because of tourism. A lot of these kids wear it at home to avoid being ogled at by foreigners.
S H O O T I E (1 month ago)
Most of the they only dressed like it in Harajuku when they are not working, it's relaxing for them because working or studying in Japan is really strict
Baddie AF (1 month ago)
The girls are so cute💞
Oopsie Doodle (1 month ago)
Not my taste but hey they seem happy. More power to them!
Michelle Barrow (1 month ago)
Rosè wore that beyond kawaii shirt in boombayah
MegaSocky (1 month ago)
I did a lot of decora stuff and tbh its quite the opposite from hiding behind a mask. Its more throwing away the mask because youte willing to express yourself with no care of the "hollywood standard" or social bias
Alejandra Garcia (1 month ago)
Ame el collar de control de Nintendo del chico :)
Captain's Crew (1 month ago)
I don't like it, but I love the attitude behind it and I support the opportunity to go all out. Neat
Son Goku (1 month ago)
They have school uniform and work uniform you don’t say?! 😱 And stop making out like it’s just a girl thing and it’s some kind of feminism women power and there’s also some dip meaning to it as well like you know there’s some kind of oppression behind what they do. You sound like the BBC >_> always having to put some short of negative thing to other ppl culture or way of life. Like you West is so perfect.
qudsiii (1 month ago)
this is HIGH fashion
Gigi The potato (1 month ago)
They are all so beautiful
Viktor Viktorow (1 month ago)
Lauryn De Berri (1 month ago)
whats there instagrams?
Chiara Tianyi (1 month ago)
Kurebayashi's Instagram is @kurebayashiii
Allen Jefrick Aquino (1 month ago)
3:10 that's Rose's outfit in boombayah!!
Marnie_ Xoxo (1 month ago)
I wear Decora and I really want a Japanese friend who also wears Decora :( I’m from the UK and I don’t know any other Decoras in my country
Be Nice Eat Rice (1 month ago)
Harajuku style is like seeing something you like -- jewellery, accessories, clothing, and putting all of it on! I love this!!! I might try this
Roses R Red (1 month ago)
I wish this was a thing when I was a teenager going threw my own confusions. I’m an adult now and look at this as fun, cute self expression happiness but above all FREE 💗✨🌸
Pumpkin headisin (1 month ago)
I like this style 👍
Skill Machine (1 month ago)
Ruby (1 month ago)
I'm starting my own Decora fashion line =)
aesthetic Teaa (1 month ago)
when i grow up i really want to look like those harajuku girls, i live in new york so people would obviously take pictures.
the Beautiful People (1 month ago)
They look so cute! Like cotton candy, they're so sweet~!! I wanna hug 'em (づ ̄ ³ ̄)づ
1000 8 1000 (1 month ago)
I'm here just for ideas and inspiration for my outfit.
KPOP Lps (1 month ago)
I love the style and I try to make it popular in other places, I live in Maine and I wear this style so people realize that they can wear what they want to wear and not feel bad about themselves.
Athena GM (1 month ago)
I always loved tutus. If I could get away in wearing them everyday Ill be less grouchy😁.
Marissa (1 month ago)
Is that a fucking Claire’s
Noveen Moin (1 month ago)
The boy near 3 min he is wearing the sames shirt as blackpink rose did in boombayah
cotillion skittlies (2 months ago)
they went into claires as their favorite decora store, im shook
Emily Moreau (2 months ago)
2019 anyone!😸
S xo (2 months ago)
i want to live happily like that
Saturn_Devouring (2 months ago)
This is great! But her favorite decora store is a Claire’s??????
Vicky Manzana (2 months ago)
I’m watching this video after another one about how depressing it can be 😂 just thought it was interesting
ling ling ding ding (2 months ago)
I love Japanese people 🎌
raden emil (2 months ago)
#request visual kei culture
Infinite Jellyfish (2 months ago)
Their head look live candy helmets ♪(๑ᴖ◡ᴖ๑)♪
Infinite Jellyfish (2 months ago)
This makes me want to find my own style (๑>◡<๑)
Gerald Davis (2 months ago)
At least these girls don't want to kill themselves or others.
Lilliz91 (2 months ago)
Decora girls look very similar in their groups, so they do like looking the same.
sugaholic (2 months ago)
im so into this wow i love things that kind of just say screw the norm
Ocean O'Kelly (2 months ago)
yeesh. when the dude is not posing and just acting normal he seems really dark and like hes not ok.
uilani lia (2 months ago)
kenae’s so cute, and i love how supportive her mom is.
bomber bitz (2 months ago)
6ix 9ine if he was a weeb
Tima Kathleen (2 months ago)
MAGIC MUSIK (2 months ago)
Девочка такая милая, а на мальчугана, я скажу... Даже глядеть противно.
Plot twist both the girl and dude are 60 years old
Sweet Tooth (2 months ago)
aidan dibenerdini (2 months ago)
2:28 this is why I hate japan
KC AVA LUV X (2 months ago)
Omgsh there so cutee
SpeedStriker (2 months ago)
This is better than lame hipster fashion. This style takes courage and confidence.
Lebert Mckenzie (2 months ago)
Tekashi 69 is that you?!
Rabid Robot (2 months ago)
Super KWAII!
Lorna Marie (2 months ago)
It’s just grown ups wanting to dress like little cartoon girls. A little creepy but whatever floats your boat I suppose
🦄🦄 (2 months ago)
Wow that's so much accessories
Overthinking (2 months ago)
It gives me those scene vibes
LuLuRockOn (2 months ago)
So they keep dressing like this even when they're 70 years old? crazy stuff
Jessica Sparkles (2 months ago)
I dress pretty plain but my bedroom looks like how they dress. I want to dress more like this but am I too old at 41? I'm about to just say fuck it! Lol.
Redfang Winchester (2 months ago)
I would love to learn a lot more about harijuku!
Viola A. (2 months ago)
2019 anyone?
ShoFFy (2 months ago)
Hahaha I hate this style but want to know about them
Don't judge those people. I'm a mother and I love that mother too. She is very intelligent and open minded. Freedom, art, colors, don't be scared about it. Mental healtly? Really? I think in Europe, middle orient, America, or other places, people feel loneliest, saddest and depressed. Japan is a paceful and great place to live.. 👍❤⛩🎎
San Diago (2 months ago)
Only sorta works in your early 20s, then you are just creepy
lost foreessst (2 months ago)
Wow cathyCat
Moshibe (2 months ago)
Harajuku girls dress K A W A II!!!
Mister Doom's (2 months ago)
My dream is to fuck a girl wearing those!
XxRandom videosxX (2 months ago)
*LIFEU-ESILEU* Life style
Peggy S. (2 months ago)
Sooooooo they dress like west Virginia meth heads but are *uwu doki doki kawaii* bitches?
Mike Someone (2 months ago)
The suburbs are still part of a city
David Buchholz (2 months ago)
Meaghan S (2 months ago)
the girl with the short orange hair is so cute!
Articat (2 months ago)
Funk Shiz (2 months ago)
Reporter is badt

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.