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What Harajuku Girls Really Look Like | Style Out There | Refinery29

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From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits. One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free. In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora. Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For all Style Out There episodes, go to: http://bit.ly/Style-Out-There For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: http://facebook.com/refinery29 Follow Refinery29 on Twitter: http://twitter.com/refinery29 Heart Refinery29 on Instagram: http://instagram.com/refinery29
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Text Comments (6560)
The Red Feather (9 hours ago)
I want to express myself but people would talk behind my back instantly :(
Jhu0ii Mar!3 (16 hours ago)
I love colorful outfits and accessories.. but that's too much accessories for me. Lol
k klp (1 day ago)
this is 2014
Dolan Vantablack (2 days ago)
Admit it.. This is FAR better than Victoria's Secrets WEIRD ass clothes.
My Nagga (2 days ago)
Im sure , if u dressing like this in here Everybody will think you crazy wkwkwkkkkkkkk But i love it, you guys looks so cool and confident wow , its really fun, dont care about what they think wkwkk
Austin Richards (2 days ago)
This reminds me of the rainbow girl
Austin Richards (2 days ago)
They look like video game characters
Austin Richards (2 days ago)
maggie (5 days ago)
the first girl is so cute i love her
LunaGraves (7 days ago)
omg this is my childhood on 100
•Rose• cici (10 days ago)
People: Awwe they look so cute Me: *AHHH!!! THEY.LOOK.HID.E.OUS!! BUAGH*
Liz Angel (12 days ago)
Is so beautiful 💖
Definitely Not HD (12 days ago)
Nibbas be lookin like stand users
akash khan (13 days ago)
it's weird.but guess fun.but at the same time I thing its lovely but a bit scary
Anna Bella (13 days ago)
And I Oop-
i would like to try this style
Norma Andrews (15 days ago)
I feel like lm becoming a harajuku girl
Mehmet Kara (16 days ago)
love you Japan
Mehmet Kara (16 days ago)
cute japanese girls , makes me feel lonely in a boring country
Rosemarie Plant (16 days ago)
They look so adorable! ❤️
Depresso Espresso (16 days ago)
That harajuku boy had the same "beyond kawaii" shirt as Rośe from BLACKPINK!!!
Jessica James (17 days ago)
Hey, with the boring, 12hour workdays in Japan, I bet it's nice to see someone splashing a little color into your life.Besides, if they enjoy it and it harms nobody, why not?It's like being a real life kawaii character.I would just hate having to unbuckle all those belts and assesories every time I need to pee
Kylie Wentworth (18 days ago)
Get 10% off all clothing from Yihfoo by using code kylie or link https://www.yihfoo.com/discount/Kylie all their clothes are actually really cute
Prinny Diana (19 days ago)
For a strictly black clothes wearing person...I could never imagine putting on an outfit so colorful, but tbf when they put it on it looks fun and it seems like something you would want to try out
Lovely Angel (19 days ago)
My first reaction is 😮😦😧🙀😾😽😻😌😋😍😚in this video
bahar dan (20 days ago)
They look like some Unicorn threw up on them.. Cute tho!
Cezzy X (21 days ago)
2:53 omg that's Rosés top in Boombayah lmao
McScrotie (21 days ago)
in the western worl they would be caled gross feminist trend
McScrotie why
Galaxia Stars3.0 (21 days ago)
Wait......I didn’t know they had claries in Japan!!????!!!
smol peaches (22 days ago)
as a decora girl i take 2 hours to lol
Ruushii Sushi (22 days ago)
1:45 I love Kurebayashi's braces! Next time I get my bands changed I might get similar colours
blahh ditty blahh (23 days ago)
Wow this takes me back to high school!!! My friend used to read Cure magazine and she used to dress visual kei(?) and this was 12+ years ago!! (We’re 29 & 30 now!!) Back then it wasn’t this extreme but I’m glad this is still popular! Ahh memories
MsSilentsiren (24 days ago)
If it would get me a man, I'd dress up like fucking Rainbow Brite if I had to.
Radamenti (24 days ago)
is this style still popular in JP?
I think it Will always be popular
Matthew Xia (26 days ago)
Melanie Martinez has left the chat...again
Melodicsiren (27 days ago)
I love love love bright colors!!! It makes me sad that so far a lot of fandom fashion that I find locally is black and dark, I don't feel like it matches me. Even when I wore a lot of black as a kid, it was because it reminded me of the Harry Potter robes and made me feel magical X3 Decora is so fun and bright and YES I've just never been able to get clips to look right in my hair. It always ends up looking pinched...
G C (28 days ago)
They must loose so many barrettes throughout the day 😭😭😭
Blonde Yoongi (29 days ago)
They look like lolicons lol
Mcr Is my life (30 days ago)
😍😍😍😍😍so cwteeeeeee
Layla Schwantes (1 month ago)
If only my school didn't have a uniform
Eric Qualley (1 month ago)
They make candy ravers look like gothic warlocks 😂😂😂🦄
Crayola Queen (1 month ago)
Guys, don’t be afraid to try it out! I started wearing it 5 years ago, and lemme tell you this, once you put it on you won’t care about the stares because it’s just so fun!
Viva LaPeace (1 month ago)
This is so interesting! Her favorite store is Claire’s, which we also have in the USA, yet no one dresses like that. It has a lot to say with the Japanese culture! Cool!
Chelsie Fetherman (1 month ago)
Was that a Claire’s store??? 🤣
Dani Collantes (1 month ago)
1:09 Omg I have that alpaca plushie at home!
music maniac (1 month ago)
This is bakemono kawaii
소피아 (1 month ago)
they are original before lil pump and 6ix9ine
Jefri Nur (1 month ago)
😑 ?
andrangerous (1 month ago)
Harajuku boys better than korean boyband. IMO
kihara 111 (1 month ago)
I wish I had there confidence
Nelly Doodlenoodle (1 month ago)
I love the clothes anyone know where to find the clothes ?
Fox Xof (1 month ago)
Candy punk
Diamond Taylor (1 month ago)
I'm currently selling some kawaii oriented items on my new site if anyone would like to check it out. https://kawaii-papi.myshopify.com
Daily Beauty Massage (1 month ago)
I NEED A BOY🍌🍌🍌🍌🍌Follow ME!🧡🧡🧡🧡🧡🧡🧡🧡
Yeon Luv (1 month ago)
YOLO this is so beautiful!!!! :) :)
Arlan Lorica (1 month ago)
I like how they express thereselves and not being ashamed of it
Kawaii Potatoes (1 month ago)
I love decora kei but my favorite is cutie kei
Potato_ Love (1 month ago)
Who else spotted that in Boombaya one of BLACKPINK memebers had the “beyond Kawaii shirt”
Potato_ Love (1 month ago)
No More yep I do!
No More (1 month ago)
Do you like bts as well as blackpink? Because I do. Stream kill this love!
Isabella Lo (1 month ago)
I am a Yami-kawaii in Japan
Rose Gold (1 month ago)
They look like a rainbow puked all over them <3
Jasmine Dicla (1 month ago)
They're the scene kids of Japan XD かわいいね?
Ayano Kaneki (1 month ago)
She is beautifull and kawaii
Gosh I wish I was japanese. I want the confidence :')
The boy was wearing what Rosé was wearing in boombayah I’m dead
Daniel Galvez (1 month ago)
Kul Pink (1 month ago)
this is my LIFO STYLO!
Viktor Viktorow (1 month ago)
AWW SO CUTE 😍🤗😊💗💗💗💘💘💘❤❤❤💓💓💓💕💕💕💖💖💖❣❣❣💞💞💞🇯🇵
Blissfully (1 month ago)
So dressing in unnecessary amounts of plastic, and synthetic clothes that are heavily dyed and most likely will end up in landfill, is cute? This is so disappointing.
bunny (2 months ago)
Even her braces look so cute on her I'm crying oh my gosh
Wow. Cathy Cat from Ask Japanese is on here.
박 슬 채Fi (2 months ago)
I love how the 'normal' one - interviewer - became the anomally. Makes you rethink the word normal...according to who?
Doae Zoldik (2 months ago)
silly really what is that
Saiyuri Inuzuka (2 months ago)
Is that Director-san?!
Melanie :/ (2 months ago)
They look so pretty I love it🤩☺️
morchela (2 months ago)
So many time seeing Cathy as a Lolita that it feels weird looking her as a Decora
It's like a colorful version of Goth!!! Way tooo much color!!! And how can they pull up hundreds of clips on their head!!!! 😲
megan bancroft (2 months ago)
I absolutely love Decora!!!!
Brigitta Danastri (2 months ago)
Omg full color
Cleveland Phillips (2 months ago)
Can you count how many accessories they have in their hair bet you can't
Princess GgMalie (2 months ago)
I'm a minimalist, I'm also goth and at heart I'm this. Is it possible? 😂
Layla Gavaghan (2 months ago)
Honestly that is how I want to dress every day but I don’t have the money xD
Layla Gavaghan (2 months ago)
Wow thanks for the highlight
moonikue (2 months ago)
*goes to Claire’s and grabs all the accessories there* hi yes I’ll be needing all of these
The Sound of Our Hearts (2 months ago)
They are not human , they are fake plastic creatures 😂😂😂😂
Gianni Ravina (2 months ago)
So like there pretty much e-girls but on crack .... I’m obsessed omgg💞
Nobody’s Bedsheets (2 months ago)
There was a sex to shop in the background
Dark Productions (2 months ago)
That store they went to reminds me of Clairs accessories, which they sell the same stuff
nctitaes (2 months ago)
I'm really inspired by this style omg
Alexis Collins (2 months ago)
This is how I used to dress (fairy kei) But now I'm a sweet lolita because I'm more mature now and I like the princess look. I'm 14 and my parents worry about me standing out too. I wear it to express myself ❤
Im to fat to wear it but they be looking cute
christine robinson (2 months ago)
I love that💝💝💝💝💝💝😍
Female Gentleman (2 months ago)
She literally sounds like pinkie pie
BMB (2 months ago)
Khushi Kakkar. (2 months ago)
I'm loving Cat's outfit!
Bsa Chhangte (2 months ago)
Awww in only 9 but since7 im intrest in anime lolita kawai and im seeing people dress like this so cute👍
Azhaar Sayid (2 months ago)
Looks weird but whatever
Tala Winona (3 months ago)
Omg I love Japan 🤤
Joe Mama (3 months ago)
You people are so fucking weird.
Peachy Gacha (3 months ago)
I have been to the photo booth place in Tokyo, it’s so kawaii! :D
seouljae (3 months ago)
i really wanna try this style bc i’m obsessed with it. but one:i don’t have money, two: i don’t wanna be made fun of, and three: idk how to dress

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