From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits.
One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free.
In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora.
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Hey, with the boring, 12hour workdays in Japan, I bet it's nice to see someone splashing a little color into your life.Besides, if they enjoy it and it harms nobody, why not?It's like being a real life kawaii character.I would just hate having to unbuckle all those belts and assesories every time I need to pee
Wow this takes me back to high school!!! My friend used to read Cure magazine and she used to dress visual kei(?) and this was 12+ years ago!! (We’re 29 & 30 now!!) Back then it wasn’t this extreme but I’m glad this is still popular! Ahh memories
I love love love bright colors!!! It makes me sad that so far a lot of fandom fashion that I find locally is black and dark, I don't feel like it matches me. Even when I wore a lot of black as a kid, it was because it reminded me of the Harry Potter robes and made me feel magical X3 Decora is so fun and bright and YES I've just never been able to get clips to look right in my hair. It always ends up looking pinched...
This is how I used to dress (fairy kei) But now I'm a sweet lolita because I'm more mature now and I like the princess look. I'm 14 and my parents worry about me standing out too. I wear it to express myself ❤
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