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The Dark Side Of Harajuku Style You Haven't Seen Yet | Style Out There | Refinery29

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On this episode of Style Out There, our host, Connie Wang, takes us to Tokyo to meet the individuals pioneering the Harajuku subculture of Kawaii, more specifically Yami Kawaii. This style of fashion accentuates cuteness while incorporating symbols that represent death. Watch this episode of Style Out There to delve deeper into this morbid trend in Tokyo! ABOUT SERIES In fashion, what's seen on the streets is just as important as what goes down the runway. R29's Style Out There takes a look at the drastically different subcultures around the world, examining the myriad influences that color what we wear — and why. ABOUT REFINERY29 Refinery29 is a modern woman's destination for how to live a stylish, well-rounded life. http://refinery29.com/ RELATED CONTENT What Harajuku Girls Really Look Like https://youtube.com/watch?v=WblNctc3ys0 India's Transgender Community: The Hijra https://youtube.com/watch?v=mgw7M-JAB... How Korean Couples Do PDA https://youtube.com/watch?v=knYb8E9ohCw SEE MORE REFINERY29 VIDEOS http://refinery29.com/video SUBSCRIBE TO REFINERY29 Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: https://facebook.com/refinery29 Follow Refinery29 on Twitter: https://twitter.com/refinery29 Heart Refinery29 on Instagram: https://instagram.com/refinery29/ TALENT Follow Connie Wang on Instagram: https://www.instagram.com/conconwang/
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Text Comments (13085)
Refinery29 (11 months ago)
What is your go-to style? Comment below!
{1RowdyBoi } (1 month ago)
My style is kind of like Yami Kawaii. But I mainly wear black leggings or dark colors. And then an anime or bright tee shirt. My style is kind my own style I guess lol
Keira Fraser (1 month ago)
Black, black and more black
Orange Peel (2 months ago)
Sweater pants and converse
Nevermind (2 months ago)
Broke-grunge :))
TILLY DOGGO (3 months ago)
ᏞᎬᏩᎯᏣᎩ (1 hour ago)
14 seconds in the video and someone already wants to die. Honestly that’s a mood right there
Crona chan (2 hours ago)
I think I need yami kawai clothes as MY LIFE IS HELL
Joey Down (3 hours ago)
I’m here after the Burberry controversy. Lol.
pia nime (4 hours ago)
I love JAPAN.....
Victoria xo (7 hours ago)
Floof Child (14 hours ago)
If I visited Japan and saw some deppresed I would hug them and if they knew English or not I would say "Here have a hug".
Hannah W. (18 hours ago)
The journalist is so annoying. Can you start reporting and stop whining
WTF_ENIGMA (20 hours ago)
Basic people never get anything
Henriette Thies (20 hours ago)
Does hanayo have instagram whats her name?
Shadow Senpai (20 hours ago)
To put it in English i guess you could say ‘A cute emo!’
DJ Wright (21 hours ago)
Western punk with pink! Come on people. Punk is rather dark? Influences.🦋🐝🥴
J May2 (23 hours ago)
Didnt this spawn the scene kid fashion yes or no? Where did straight emo hair come from japan or america?
beowulfsbane (1 day ago)
This was worth the watch . . I hope their support group grows
Ivy Nebus (1 day ago)
I do reconsider
cookie (1 day ago)
I love this style but my mom would probably kill me if she even heard or saw me wearing the stuff lol.... mabye if she does not know its about death and stuff I can slide it by.. 😂
EarthTrees AirWater (1 day ago)
I'm going to invest in the noose and barbiturate business in Tokyo.
Yunandar Palilati (1 day ago)
So this why anime are trying to relieve this people. Many anime story about people who can't get along with society and told about friendship.
Anna Aycock (1 day ago)
i feel bad for these people and i can see how some of the stuff can help ppl cope but some of those comic book things could be promoting self harm idk
DragonStar (1 day ago)
aw I love it! I dont care for blood stuff anymore or death theme stuff. bones and things. I still love black. black and pink together or black and any color is super hot!!!! I love, happy place. not the hell place. death and rebirth. living life is awesome.
Yamilex (1 day ago)
Its always nice rememeber my name means dark/darkness 👍 Weird hearing it so much in one video.
james owan (2 days ago)
This pushes goth a few levels past the norm
pixelXXL (2 days ago)
I chuckled at "Kawaii culture expert"
Israel Aguasanta (2 days ago)
It's even hard to watch. And I can't stop the feeling that they are adult people trying hard to stay in childhood. I hope they find their way into life and meet happiness.
Cesar Nakashima (2 days ago)
what is the song at @3:33 anybody please?
Hayle Alex (2 days ago)
I love speaking up for mental illness and advocating but I can never get behind a cute anime girl who cuts herself as a mascot....it’s like these people are making fun of everything I’ve went through and what thousands have went through....
Happy_Yana (16 hours ago)
Hayle Alex but they’re not. its bringing light to mental health and i, someone who is into this fashion, copes with it. its not for everyone but i dont want anyone to get negative ideas about it
Hayle Alex (2 days ago)
Our suffering and for what? For fashion...
BananaRepublican (2 days ago)
The edge
Kamilah Lovelace (2 days ago)
Your skin isn’t paper don’t cut Your face isn’t a mask don’t hide it Your life isn’t a film don’t end it🙁☹️
Girl: This is so cute what does it say? Man: I wanna die... Me: Perfect where do I get one! No, but really. I have been struggling a lot with depression and suicide. If we did this in America, we would be taken to a mental hospital. If you have a problem in America they think you are crazy. People never take me seriously. Just remember. I am there for you.
Happy_Yana (16 hours ago)
we’re in this together
Kawaii Neko (2 days ago)
Hanayo made me so heckin sad I really hope she gets happier and develops a will to live.
Lenore talon (2 days ago)
😍 Goth?
Meme Biologist (2 days ago)
*Homie that's kawaii*
Helen cross (3 days ago)
I want that neckless!
J L (3 days ago)
*Those depressed nips just need a good fucking.*
Yandere Lover (3 days ago)
My style is a satanic goth! I love kawaii and the alternative world! Yaaaaaaaaass girl! You be you!!!! No more hiding who you are!I want to find these outfits in America!!!!!! I want to try Yumi Kawaii! It feels like this is not only a way to let others be aware of mental illnesses but also express yourself!
Happy_Yana (16 hours ago)
we’re like peas in a pod ahahah im just ur classic goth/scene/harajuku kid
TheGodFather (3 days ago)
So is it similar to Death & Beauty?
Mari Kurokawa (4 days ago)
This is beyond heartbreaking. I'm Japanese and I'm so lucky to be born in a country where they recognize mental illnesses as a serious thing. My parents didn't take me seriously at first as well.
Gromcan (4 days ago)
4:42 how to make that effect in editing?
RandomNess 423 (4 days ago)
"Sick Cute" actually sounds like a style I'd actually like. I'm not suicidal or anything, it's just.. I like the idea for it.
eritube (4 days ago)
Eri Saito and Caroline Beavers 女子高生 Japanese school girl BAND TOKYO 齊藤英里とキャロラインビーバーズ‼︎ 言い訳 https://youtu.be/I172xFdd-Oo ぜひ聴いてみて下さい You need to listen to this song!
eritube (4 days ago)
Eri Saito and Caroline Beavers 女子高生 Japanese school girl BAND TOKYO 齊藤英里とキャロラインビーバーズ‼︎ 明るい片想いpart1 https://youtu.be/yDm0Zn0sGDg ぜひ聴いてみて下さい You need to listen to this song!
Kristiadi Hartanto (4 days ago)
Kawaii Emo Punk.. I am Metal. Is that related?
Why am I straight. (4 days ago)
This is my fucking aesthetic
Gerald Davis (4 days ago)
AarmauFan 16 (4 days ago)
I would wear these! Lol I have like 4 mental illnesses
Ha Bibi (4 days ago)
The Japanese girl is like an anime come to life. Fun fact: India is considered the most depressed country in the world. What Japan and India needs is more awareness. Mental illness isn't madness.
Brienne ! (5 days ago)
I want the pink Cross....Im Catholic and i like cute stuff
Princess * (5 days ago)
They didn’t even put that girls Instagram in the description box
shane lauer (5 days ago)
The girl is beautiful, I just don’t care for the round glasses.
Daniel Pruitt (5 days ago)
Well I guess everything turns to shit when you lose a world war
Omar Morsy (6 days ago)
Kawaii culture expert? Where can you apply for this job?
Melissa Jansen (6 days ago)
This sheds a bit if light on emo kids and Hot Topic-like styles. Kids in pain, reaching out for a connection with other people.
Karina Fabian (6 days ago)
5:33 confused me so much
MMWoodcock (6 days ago)
Elements of the same issues in Japan are in America. If anyone says that these people would get more help in America, I would be hard-pressed to flat out agree. In one way, I'd say having a style, a platform for people who share the same mindset can feel seen and feel included is a good thing, but I also believe this can be very harmful. Adding "cute" things to something wicked or destructive is how people become enabled, desensitized, and usually placated. They get ATTENTION and temporarily sated, but do not get help and perhaps even be perceived by people on the outside as "okay", "normal", and "happy". Think of extremes like incels, pro-anorexia groups, Hikikomori, etc. People of the same issues become enabled by people of the same issues. I've seen this in art communities. One fandom I've seen this in is the Furry fandom. I'm an outsider who ended up researching and scouting among some online forums only to find people who already had serious mental health issues are enabled rather than helped in this fandom (and no, not all people or all of the fandom is negatively impacted). Some people are enabled because they now have this fursona that they escape behind. They spend more effort and energy supporting their online persona/fursona because it gets them attention rather than seeking help. I was very put off with how this fandom is open and inclusive, yet some people exhibited awful online etiquette by being overtly sexual, putting all of their personal identity out into the world, and especially dumping their emotional strife onto strangers or anyone who will listen. I'm not here to bitch about the Furry fandom. (It has it's place for people, it DOES help people, and it's a way of expression.) I only offer it as one example of seeing how these "labels", "groups", "fashions", etc can sometimes enable people the wrong way rather than helping them. It's a really sad thing. I myself have depression/anxiety but have been to counseling for almost a year trying to find myself again. The world has populated so quickly, has so much outside stimulation, and people are seen as one ant of a million, that we become numb to our own internal lack of peace, we forget to breathe, and we wonder why we feel alone when we ARE one in a million.
yoga pangestu (6 days ago)
more like yummy kawaii
Will Velazco (6 days ago)
Dam deal with the hermits first then everthin will fall in line lol
offical crystal bell (6 days ago)
Well...something actually my kinda vibe😇💜
offical crystal bell (6 days ago)
offical crystal bell (6 days ago)
💝💝💝💝💝💝💝 #SacredWizdom
Lavender Mint Rose (6 days ago)
America/ Western countries' "support system" doesn't work. I'm from America and I feel much better about life living in Japan than I did in America. In America, in New York, is where I had to hide things or be ostracized. Therapists never helped me - they either overprescribed medication, or told me things like it's my fault, or that I could only feel better by going vegan. I feel just about the opposite of everything people always say about Japan being "all conformist except for those weird goth people" (and you can't pretend this video isn't condescending), etc. In Japan, there are a lot of different subcultures and the kind of diverse art that no one would allow in America. ... I've also had a lot of suicide attempts, and I still want to die pretty much constantly, but in Japan, I feel like there can be a future for me, and for the art that I want to create, in ways that America or Western countries would never allow.
Winter Løve_ (7 days ago)
Imagine you buy one of those badges and bring it back to your own country, and show your classmates and one of them who is Japanese half saw that 😂
YoNiceSkirtXOXO (7 days ago)
Sorry but it's time for Japanese to wake up. by watching this video I really think that the Japanese live in another dimension ... This is what leads to the confinement of society and of oneself. This "Yami kawai" is absolutely not the way out of depression, heal or denounced depression, society ...  It is even worse, it is to lie to oneself, to imagine a bubble, a world that is absolutely not suited to them, since it contains& have "decorations" which reminds suicide, death ... I do not see what is worse than that ... The clearest example of what they do is like breaking things and hiding them under a carpet... They must consulted doctors, if there is not in Japan, travel. The problem is that they want to live in "their tranquility", the more time passes, the worse their conditions and that leads to isolation, lack of emotion, of life, then begins depression, emptiness, obscure ideas , rejection of everything ... then suicide. We are in 2019, the Japanese do not know that young people is the future, do not they know that in many countries thanks to young people, the mores of their countries have change thanks to them. It is not always saying the same thing that things will move "society is like this or like that", society is also them. It's simple, if you do not agree, show and let yourself be heard that you are not agree. The others are the others, you are you. Being excluded, so what? Do you live for others? The world is not big enough?
SubToPewdsOrElse (7 days ago)
I never knew Yami Kawaii was used as a form of therapy. When my mom and I went to Japan, I bought tons of Yami Kawaii things and I still have them. It makes me sad to look at them now.
TheOldAmerica (7 days ago)
This is super interesting
Astro Valentine (7 days ago)
I can't tell if he has the cross in his room because deep down, he's got like Christian roots or if he's drawn to the idea of crucifixion. Either way, I'm kinda disturbed.
ina450 (7 days ago)
"In Japan they see a troubled person needing reprieve,and take it as a sign of weakness" Huh, sounds a lot like my dad's house.
Whitewave gsd (8 days ago)
I’d give her a cat if I was her husband. It’s something that brings her happiness and joy and keeps her from falling back into depression. Plus your giving the animal a life it deserves. Such a small price to pay to save someone’s life.
Stanz PSU (8 days ago)
Pray to God. Taking your life is a sin. God bless.
Jessica Poling (8 days ago)
BonBonBing Game On (8 days ago)
So it’s like the pastel goth of Japanese fashion pretty much???
anna marie s. (8 days ago)
People who romantize mental illness.... Absolutely Awfull But poor them for real... that people find a refuge in this kind of lifestyle So so sad
herzen grafik (8 days ago)
i get my wallpaper at 3:17
James Sunix (8 days ago)
Very educational, thank you.
Liam Martin (8 days ago)
Ashley Day (8 days ago)
This isn't just Japan. I see plenty of content (and clothing) like this from high schoolers and young adults in the US. I wonder if this is becoming a western-influenced culture phenomenon.
Tima Kathleen (9 days ago)
Cakey Boo (9 days ago)
her teeth are so sharp looking towards the end of the video..
mlee (9 days ago)
This is your best video, even a year later into 2019! <3
Karyn Garnett (9 days ago)
I think there's also some other dimensions to this...for example, people refuse to take you seriously if you're "cute," it is frustrating and maddening, so I think a bit of rebellion and anger is natural. Nobody hears you or takes you seriously, in your younger life, and they keep shutting you down and your thoughts and ideas....well, that would lead to depression and repressed anger. When you are not allowed to be yourself and are just told you're cute...this is a way to fight back. Maybe the grandparents who witnessed the atomic bombs, have no time for the younger generations' "problems" ....
Twin Life (9 days ago)
eden (9 days ago)
this is toxic by the way it romanticizes mental illness, WHILE trying to break the stigma around it. it doesn’t make sense. harajuku, i mean not the video.
Wolf Potatoe (9 days ago)
This is how I dress in roblox but as a male (゚∀゚)
Elizabeth Hamill (9 days ago)
i definitely feel kawaii
Mx.Oktopus (9 days ago)
I always used to express myself with my clothes but I didn't knew that yume kawaii is a thing. It's nice to know that there is a community that feels the same as me.
javi! Meh (9 days ago)
Toyo is fuked up (sorry no hate)
Mx.Oktopus (9 days ago)
I wear pastel goth and it's almost the same as yume kawai.
Soufiane Aouad (9 days ago)
I volunteer to kill anyone who wants to die contact me
potato face (10 days ago)
I self harm so it isn't really that bad
Chyna Starr Farrar (10 days ago)
What is the guy's name?
SultanAhmad (10 days ago)
I poop my pants
Dot Space (10 days ago)
is it a style? or are you actually want to die
Selma C (11 days ago)
Why do so many Japanese/Asian girls act like kids when they talk?🙄
Cecily Morrell (11 days ago)
I cried watching that lovely girl laugh as she described her suicide attempts. How closed off she must feel.
Patricia Pan (11 days ago)
Thank you
corinthia (11 days ago)
Idk why but in the middle of this video I just started getting teary eyed for these people. Although there are no resources for them since mental illness is considered taboo, their escapism or therapy like fashion can help them cope. I was in awe. I really hope these people find happiness one day.
koo junhoe (11 days ago)
I kinda like that guy's room for some reason🤔🤔😊😊
Floralxo Loxelys (11 days ago)
its just emo in japan how is that scray (sorry i cant spell) im having mental health because i have sickelcell and its very hard to deal with but i just wanted to say that
rayva1 (11 days ago)
And thus, the term “fashion therapy” was born.
Carolyn Wheeler (11 days ago)
This is their form of goth.

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