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The Dark Side Of Harajuku Style You Haven't Seen Yet | Style Out There | Refinery29

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On this episode of Style Out There, our host, Connie Wang, takes us to Tokyo to meet the individuals pioneering the Harajuku subculture of Kawaii, more specifically Yami Kawaii. This style of fashion accentuates cuteness while incorporating symbols that represent death. Watch this episode of Style Out There to delve deeper into this morbid trend in Tokyo! ABOUT SERIES In fashion, what's seen on the streets is just as important as what goes down the runway. R29's Style Out There takes a look at the drastically different subcultures around the world, examining the myriad influences that color what we wear — and why. ABOUT REFINERY29 Refinery29 is a modern woman's destination for how to live a stylish, well-rounded life. http://refinery29.com/ RELATED CONTENT What Harajuku Girls Really Look Like https://youtube.com/watch?v=WblNctc3ys0 India's Transgender Community: The Hijra https://youtube.com/watch?v=mgw7M-JAB... How Korean Couples Do PDA https://youtube.com/watch?v=knYb8E9ohCw SEE MORE REFINERY29 VIDEOS http://refinery29.com/video SUBSCRIBE TO REFINERY29 Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For the latest trends and videos, visit: http://refinery29.com Like Refinery29 on Facebook: https://facebook.com/refinery29 Follow Refinery29 on Twitter: https://twitter.com/refinery29 Heart Refinery29 on Instagram: https://instagram.com/refinery29/ TALENT Follow Connie Wang on Instagram: https://www.instagram.com/conconwang/
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Text Comments (13900)
Refinery29 (1 year ago)
What is your go-to style? Comment below!
Zen Kuroi (5 days ago)
Only the beautiful youth, people ugly ass like me no one would give a shit. Atleast they have their pretty people circle jerk. I have nothing, nothing at all, the moment i think i may love myself im defeated by the mirror and reality. I want to die Guess what, even if i had tried this style i wouldnt look cute. I wouldnt look cute. I hate my face i hate my face i hate my face i hate my face i hate my face i hate my face I have nothing, not their cute voices or faces, nothing. Nothing to offer It wouldnt matter, becauze they are beautiful atleast they can never understand to have those emotion AND hate every bit of the self in the mirror. They can atleast say theyre cute, i cant.
Yuuup (1 month ago)
Clothed.
Elfie Shadows (1 month ago)
Depressing and lazy
{1RowdyBoi } (4 months ago)
My style is kind of like Yami Kawaii. But I mainly wear black leggings or dark colors. And then an anime or bright tee shirt. My style is kind my own style I guess lol
Keira Fraser (4 months ago)
Black, black and more black
Freya Hunter (2 hours ago)
That guy sure loves Powerpuff Girls 😂
k to the c mofo (5 hours ago)
Loving the darkness in this trend.
Vicky A (7 hours ago)
5:40 look at the the mirror
dani b (12 hours ago)
we love romanticizing depression ! 🤪🤪🤪
Baj Baj (14 hours ago)
she dumb tho, they explain eveeeerything and she doesent know a shit
Mockavel Velli (14 hours ago)
You have to train yourself to be strong Its a process that takes work. Otherwise youll be trapped in depressed, looped, negative feelings.
Rhuth K (17 hours ago)
these people live in heaven and think of killing themselves?? wow. I live in actual hell (india) some me feeling suicidal is quite normal.
jungkook is bae (17 hours ago)
Honestly I want to be friends with them
Pink Magic Ali (19 hours ago)
It shows the dual side too. Like inside someone is yami and outside kawaii. So many people smile on the outside but are dead on the inside. Like Robin Williams and others like him. I wish Kawaii in general was more prominent in Australia. It would be cool to get a bit more fun and colour here.
MC. Gemstone (20 hours ago)
Here's hoping Lovely Lor will do a react video to it as I would love to see what she thinks of this.
Livet Caro (22 hours ago)
I wish I could go to Japan I would love to live there if I had a chance 😞i think Mexicans and Japanese can kinda relate in the neglect of mental illness issues.
Nanao __ (1 day ago)
Kawaii more like kowaii
keira (1 day ago)
i don’t see why they use suicide and stuff as a concept of cute though still 🤷‍♀️ but also u have to do a lot for yourself to pull the look off which is self care?
I wanna be Korean and meet cute people :(
Sandy P (2 days ago)
A shot for every time someone says kawaii 😭
sad squid (2 days ago)
Oh! This is so cute! What does it say? *I want to die.* Oh... IM WHEEZING
Kainani Nitz (2 days ago)
I love that necklace
I_love_the_ beach (2 days ago)
8:11 she is even trying to kill her phone...
I_love_the_ beach (2 days ago)
This is so cute, but what does it say? *I want to die* me: ummmmmmm
Gurvan Saikhan (2 days ago)
I toughth Japanese was clear good and not gonna be commenent suicide
ItzCrystal MSP (2 days ago)
I know this is random but that model is probably the same height as me..
gevto (3 days ago)
i’m an egirl 😔🤙🏻
Ohhhhh??!!?? Cute but.... Some sort of mental illness.😱😱😱 Being comfortable of being ordinary , is great gain. Only God can give true worth of a person.May jap. girl find a love of God to them .amen
Ohhhhh??!!?? Cute but.... Some sort of mental illness.😱😱😱 Being comfortable of being ordinary , is great gain. Only God can give true worth of a person.May jap. girl find a love of God to them .amen
Gacha Pluto chan (3 days ago)
I feel like this is my style
Zoie Elise Nugas (3 days ago)
I bet my friend will hate these girls they love pink and my friend hates pink i love pink and i disagree with her
Dobu Roku (3 days ago)
Everybody have that mental illness..just few of them know about it.
2 4 (3 days ago)
western culture is degenerating japan
Art Cortes (3 days ago)
This is for all you weebs out there. Japan isn't such a very happy-go-lucky country who's all about cute and cool animes.
Danae the goth kitkat (3 days ago)
Do you ever say smt like I hate myself Then two seconds later Im still better than everyone else...
Danae the goth kitkat (3 days ago)
I have a gothish skater style with bits of pastel usually plain t shirts and vampire style elements like lace and some red I wear clothes with holes,rips,ribbons and lace i love ripped tights and shorts and wear skater type sneakers or chunky platforms i like crop tops and graphic t shirts and fingerless gloves i also love baggy hoodies and jackets tied to the waist i thing army pants in black and grey with a black shirt is a personal fave i also wear ripped jeans sometimes and leggings usually in black i love tying black ribbons on my neck looks kinda badass and i also wear spiky hair accesories and black cat ears i do light goth makeup but my hair is really dark brown and my eyes almost black i love my style My favourite shirt is a shirt that says victory and has a heart with wings and sneakers its black and grey
Judge Dredd (1 day ago)
Danae the goth kitkat make punctuation part of your style
Keiluseu (3 days ago)
subarashi!!!
bigdaddycarmelle (4 days ago)
4:49 7 year old me is JEALOUS
Gekyume 15 (4 days ago)
Let me express: WTF WTF WTF WTF WTF WTF WTF did i just watched??!!!???
Sharon Combs (4 days ago)
I'm sorry, but did I hear you say that Japan has the highest suicide rate in the world? If so, when did Japan pass Sweden? Theories? Anyone? I am a retired mental health professional in the United States, and I would appreciate input from others on this subect!
M Cursed (2 days ago)
Lithuania has the highest in Europe. 31.9 suicides per 100k, and I was born here, and had 7 attempts to suicide... Narcotics, alcohol, huge difference between poor and rich people, little work places where you can get more than minimum, financially uncapable to live, and misunderstending in abroad countries about our nation when you try to search for success leaving the country, also not threatening depressions (because of shame, financially not everyone capable to pay psichoterapist, or uneducated on the topic of mental diseases) , that's the main problems which leads us to be the most suicidal country in Europe. We are to sensitive and don't have big opportunities, also here are lack of trust to people, but who survives can be stronger and don't give a shit when next time are punched by people or goverment in the face.
GoodBreezy Moments (3 days ago)
Japan has one of the highest suicide rates in the world. (19 to 100000) higher that the murder rate of Panama. According to the WHR and HPI,as well as comparing to HDI. japan is getting more upset getting beaten but a murderous country El Salvador. could be becuase of overworking or they just dont like having families or western culture as well.
hajar_jikook BTS (4 days ago)
i ain't yami kawaii , i ain't japanese , i'm korean , i ain't sick cute , i'm just..just...just cute
NDNG BG (4 days ago)
Why am I thinking about ddlc
Zen Kuroi (5 days ago)
Only the beautiful youth, people ugly ass like me no one would give a shit. Atleast they have their pretty people circle jerk. I have nothing, nothing at all, the moment i think i may love myself im defeated by the mirror and reality. I want to die Guess what, even if i had tried this style i wouldnt look cute. I wouldnt look cute. I hate my face i hate my face i hate my face i hate my face i hate my face i hate my face I have nothing, not their cute voices or faces, nothing. Nothing to offer It wouldnt matter, becauze they are beautiful atleast they can never understand to have those emotion AND hate every bit of the self in the mirror. They can atleast say theyre cute, i cant.
Lucy Stute (5 days ago)
It made me sooooooo sad when she said that she has wanted to die since she can remember and the only reason she can think of is being born at all
Orangeismyname Yasss! (5 days ago)
Is nobody going to talk about the fact that only him in the mirror is moving at 5:37???
Killed.By.Kittens (5 days ago)
while I like the style itself, I think it romanticises the idea of mental illnesses. depression and anxiety and other mental illnesses aren't cute or quirky. they're dangerous and shitty to go trough. They're not wattpad fanfictions written by 11 year olds.
Bts Fan Club Kpop (5 days ago)
Omg that is creepy actually
Pusheenosarous 328 (5 days ago)
I love you random person scrolling through comments!
Madi Kelly (12 hours ago)
Bru, it honesty may not seem like much t write this but it makes my day sometimes <3
E'Dawn's Universe (2 days ago)
Pusheenosarous 328 I love you too :3💜
Lightning Prod (5 days ago)
Hanayo your kettles full girl...6:22
8ightiesbaby (6 days ago)
I really hope and pray that Hanayo receives help with her depression. I’m glad that her husband is doing his best to keep her spirits high. As someone who also suffers from such thoughts it is a difficult life to live trying to be normal in a unforgiving unloving world but I can manage most days. Some days are worse than others.
Firelon (6 days ago)
asian emo?
magno172 (6 days ago)
I tried seaching for this store in Takeshita street. All I found was an anime cafe up those same stairs. I wonder if they relocated but all I could find online was their online shopping store.
MeliyBelly (6 days ago)
5:45 Is that Akira from Togainu no chi!? Boy got some good tastes lol
rodney gangloff (6 days ago)
This more gives me strength. For from my late 30s no jobs for the old guy. And for the last 20 years of your life you work any dirty dangerous toxic job to scrape by. And now you have 1 more day till you get your social security check for the first time. And you say god has a plan for you. In this past 10 years I researched the causes of diseases and built a sleeping chamber that rejuvenates the DNA of the living cells in all creation. And of coarse no one will believe you. Your a crazy old man. After cancer arthritis krones lupis Parkinson's and diabetes I'm still alive and better and stronger and never had a doctor to do anything. So then the gift to the people and all will be at peace. No more sickness or pain. No more aging.
Super Vera (6 days ago)
Is here anybody, who knows menhera chan?
Damsella (6 days ago)
...kinda annoying and ridicilous how so many asian women talk and act like babies on purpose..who is this catering too? Pedos??
Hitisha waghela (7 days ago)
Well the korea, Japan nd china style is hell dark they just do so many surgeries to look good
Stardust foufa (7 days ago)
I still don't agree with it. Expressing yourself is different from promoting such things. When I see "I want to die" written on someone's clothes, I won't think that it's cute, I think that they're in a desperate need for help. I understand the concept & it seems to be helping so many people but the thought that comes to mind is, we live in such a cruel society that people feel comfortable with being unhappy..
Asimtotos (7 days ago)
Thank you for the social lesson. Japan has sprouted so many different and seemingly extreme subcultures. It isn't easy for the rest of the world to understand them or why they exist.
Cristina Pinteac (7 days ago)
😥
John Daugherty (7 days ago)
People with much too much time and money on their hands.
love and kisses (7 days ago)
She wants to see the results of a real failed suicide!!! When I was nursing I saw a young girl who tried to kill herself and failed, she now has massive brain damage, doesn't even know what day it is and can do nothing for herself including a repeat attempt.!!
love and kisses (7 days ago)
I want to die is not a fashion statement. People who really want to die don't advertise it. Believe me I know. I had no idea my friend was in such a dark place until I found him hanging.
Berry (7 days ago)
They need psychologists , psychotherapy , psychiatrist, assylum and so on ..
Amberlee Davies (8 days ago)
I hung myself January 22 of this year. I was find by my husband and it was the forth attempt I have made while married to him. I had my first attempts at age five. People are uncomfortable with death as I have longed for it. I understand this style and feel it is healthy if people have ways to express themselves, if only to understand themselves better.
Forb1ddenOn3 (8 days ago)
its either these people are watching too much anime or anime is being modeled around these people. I've seen plenty of anime with characters who derive from this style
I love this style, honestly. But in my country we don't really wanna express ourselves in fear of being judged by others. I wanna change that, but I can't since I'm "only a teenager and no one will listen to your one-sided thoughts". Tbh, I would throw away my entire closet and just fill it w Yami Kawaii.
namjoons titties (8 days ago)
This teenage model that talks about her suicidal past, on some point she says "I still wanna die, that doesn't change". She's right. People with suicidal thoughts might be happy for a few hours but then still wanna kill themselves. I've felt that.
RoachDoggJR /Raven (8 days ago)
Fool, this is my entire l i f e s t y l e
Jojo (8 days ago)
I really like the story behind it etc.. but somehow it annoyed me how often she said kawaii 😂
Abdulla Mussa (8 days ago)
You do not need to be cute your cute the way you are
Kay M (8 days ago)
I don't get this either?? Why would you wanna look like a little girl?!
circusmice (8 days ago)
I've tried committing suicide twice, now that i've watched this video it actually helps. I'm emo but i love kawaii things so i might actually try this style.
bagas driper (8 days ago)
Ow my god .... This terrifying man ... I feel soo sick when i see the character have slices in her wrist ... My god
The Hiding Amaranth (9 days ago)
5:22 loop those few secs and you got nightmare fuel
Khushboo Pidiyar (9 days ago)
It's really empowering I think, for people who are severely depressed, misunderstood and what not. If it's preventing people from harming themselves I think that's really awesome. Good work Bisoku Kun.
Samsé (9 days ago)
I really want to know their Instagram's
Krosis Games (9 days ago)
this was so cringey and horrible ... thanks, I hate it.
xiuze (9 days ago)
What’s the background music at the beginning?
Jimmythegent (10 days ago)
Japan is a country in decline.
luv bts (10 days ago)
What I understand is that holding depression in a cute way and transforming that depression to 'kawaii'. Well I like the concept
Asta Sutaria (10 days ago)
Haii! Now I Will Not Go To Japan Cause I Really Plan To Go There When I Grow Up, Well Still Should I??
Tykira (10 days ago)
I went to listen flavor over a month ago, and only found the sweaters and nothing else.
Suga's Hoe (10 days ago)
We are just a bunch of suicidal kids telling other suicidal kids suicide isn’t the answer
QuAkInG (10 days ago)
more like every imvu character ever
Putumban (10 days ago)
They should use Logan Paul’s green alien hat
Uni Dearest (10 days ago)
Hmm... My style... A jacket, a cap and anything comfy
Clementine (11 days ago)
She is so cute!
Blunt Booz (11 days ago)
Some people are struggling to survive while here are some who want to die because they were BoRn just go to Africa India Ethiopia or just some place far from japan and see how kawai it is to grind yo ass just to make a living
StayCalm Starz (11 days ago)
5:56 the parallax on his tablet need to be f i x e d.
cry baby (11 days ago)
9:02 it made me sad. " Consequences of Failed attempt" 💔 Being sucidal I can relate cause one day on December 1 I decided to kill myself but later (don't know the date) I woke up in a hospital.i heard my relatives and family crying besides me. I still remember hearing people crying but I couldn't see anything. My visions were blurry. I tried so hard to open my eyes and see what was happening. Thats when i realize my eyes were already open. The only thing was that I was seeing everything blur. The fear was real. I started crying. I shouted mom mom and then doctors rushed in. People were shouting. I heard people murmuring .I heard my mom calling my name. I heard my dad screaming at the doctor then the voices were getting low as if everyone were going far away. I got scared. I said "doctor what's happening?" but I heard no response.i kept on saying but I heard nothing. It's been 5monthsi guess but now I'm fine. Everything has changed . The way people see me or talk with me. What I learned was that "Your Depression never dies with you, it is later on passed to your family and relatives"
Johniyah Animates (11 days ago)
I always feel like I wanna die, not kidding. Also like their style, what if I showed up to school like that
KarmaCursed (11 days ago)
Yami Kowai is so cute/cool looking!!! Edit: I need this! Tell me the Instagram please c: Edit: PowerPuff Girls!!! Also, this is relatable, the girl I mean. The one pin that says ‘I want to die’
J M (11 days ago)
I feel like they’re kind of normalising depression and suicidal thoughts... yes I think we should all acknowledge that depression is a very real thing but I don’t think we should be saying ,it’s cute to have suicidal thoughts or it’s normal to cut yourself because at the end of the day it’s a mental illness. Do you know what I’m saying? Because I don’t know what I’m saying lml
Matej Joštiak (11 days ago)
World is so screwed. On the one had there are people who fight to survive every day and on the other hand there is some Japanese chick want to die because. What the hell is this? I just don't know. There are people which are dying of cancer and would be happy to live and there's Japanese chick want to die. Life is most precious thing we have and she want to throw it away because she don't know what to do with it. I don't know what to say. This is so stupid.
Tártaro 2085 (11 days ago)
In a few words: Tumblr Users fashion
Kentaro Bik (11 days ago)
JAYDEN?
Kara Lynch (11 days ago)
Stupid kids that know nothing it’s a disgrace and they should be ashamed of themselves
NES S (11 days ago)
ATTENTION: don’t watch is in 3 AM or you might be cursed like MOMO before
Kim (11 days ago)
Man, i want one of those pink crucifix with japanese jesus on it.
Nicey Daney (11 days ago)
I feel creep out. Damn is this why I freaking hate the color pink? Damn it creeps me out.😕😖
I JUST GOT SERENDIPITY MV AS MY AD IM SO HAPPY THAT BIGHITS MAKINF THERE MVS AS ADS TO HYPE IT UP
8 wing (12 days ago)
I mean it does spread mental awareness damn well
sugar_cube_ tootsies (12 days ago)
Oh scary

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